The Marvels reviews being held back until the day before release inevitably launches the lates

Publish date: 2024-06-05

There are some movies that just can’t seem to catch a break from the people crossing their fingers and hoping it’ll fail, and it would be an understatement to say The Marvels is part of that club.

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The vocal minority who made it their mission to tear down Captain Marvel at every turn half a decade ago have been back at it again, with every major development surrounding the Marvel Cinematic Universe sequel opening the doors to even more vitriol.

What happened when the first trailer dropped? It comfortably became the most-disliked MCU promo in YouTube history. It was reported to be the superhero saga’s shortest-ever installment? It must have been hacked apart in the editing room to salvage a disaster. Named as the cheapest Marvel Studios production since Ant-Man? Pinching pennies to avoid losing a fortune. When it turned out to actually be one of the most expensive? Plunging money into production to try and polish a turd.

Early box office projections? Potentially a record low for Kevin Feige’s outfit. Revised estimates? Better, but still in danger of setting an eight-year low. On and on it goes, so you can probably guess how some folks reacted to the news that the review embargo for The Marvels doesn’t lift until the day before it hits theaters.

This idea is one of the dumbest “rules” that Film Twitter has made up. “OH NO THEY HAVE NO FAITH IF THE EMBARGO IS SO CLOSE TO RELEASE”. Nah.

— Hunter Bolding (@HunterBVideo) October 23, 2023

The Marvels getting the dreaded review embargo until the day before it opens. In fact, even social media reviews, which for the MCU tend to be much more favorable, won't be allowed until roughly 24 hours before the movie hits theatershttps://t.co/nInIgEMKwK

— Nick Field (@nick_field90) October 23, 2023

First reactions 3 days before the release? This a bad sign, isnt? I think Marvel knows the movie is bad and going to flop in the box office😵‍💫

— Armando Guajardo (@ArmandoGuajardo) October 23, 2023

Or that it’s not good. Marvel reviews never drop that close to release…

— dani (@writteninstar5) October 23, 2023

Oof not a good sign, means the movie is mid

— DC Hood (@DCHoood) October 23, 2023

The reasonable explanation is that Marvel is keeping a lid on The Marvels to avoid spoilers as it did before with Doctor Strange in the Multiverse of Madness and Spider-Man: No Way Home to name but two recent examples, but that’s not a stop this particular hate train is interested in making.

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